LHU
UNIVERSITY
Lac Hong University
CLIENT
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Firstcom
AGENCY
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CREATIVE DIRECTOR: Thanh Nguyen
JR. ART DIRECTOR: Oanh Truong
DESIGNER: Truc
COPY TEAM: Tram Lai
CREDIT
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The
Brief
Continue to connect & engage with Student and Parent on social media channels with the following objectives:
- Increase brand awareness of Lac Hong University
- Enrollment stimulates the desire to apply and enroll at Lac Hong University
- Optimize conversion from Lac Hong's offline activities
Idea/
Solution
The
Propose a new concept for Lac Hong University "Vuon tam tri thuc - Vung buoc tuong lai" based on unit selling points (international standard learning program, 100% guaranteed career opportunities,...) with a variety of key assets and content on Facebook, Youtube and TikTok channels.
Key
Visual
Visual
Treatment
The combination is inspired by the colorful doodles on the streets => symbolizing the dynamism and vibrancy of GEN Z.
The 3D geometric shapes draw inspiration from basic geometric figures taught in school.
The letters are a blend of two different typefaces: a sturdy, bold, and readable font combined with one that has a handwritten look, which conveys both a serious image and a distinct personality.
=> All of these elements create a visual representation of wings.
Tiktok
Series
